Tech Type Quiz

To grow reach for the IBM SkillsBuild platform, I worked on a global marketing campaign to refresh an existing career assessment into a Buzzfeed-style personality quiz. Once the quiz was reinvigorated, I built an influencer strategy to connect potential learners to like-minded influencers to bridge authentic connections to potential job paths through new skills. 

My Contributions:

• Collaboration with internal brand and external vendor teams to construct newly defined mascot personas aligned to courses on the IBM SkillsBuild platform, which align to real job roles
• Collaborated with an illustrator to design mascots
• Developed mascot names and personas aligned to job roles, leveraging brand team guidance 
• Led strategy for a global marketing campaign leveraging influencers and a network of internal resources who are in STEM fields or STEM-adjacent topic specialties