About Me

I'm passionate about creating bold, meaningful experiences that drive human impact and business growth. Whether I'm leading campaigns that connect learners to opportunity or building brand systems from the ground up, I thrive at the intersection of strategy and creativity.

My career journey began in IT, and business analysis, problem-solving, and systems thinking were my foundation. I later transitioned into design and branding through self-study and formal training, which sparked a career built on empathy, experimentation, and measurable results.

Today, I lead integrated marketing strategies that elevate global brands, build engaged audiences, and deliver strong ROI. I'm especially energized by mission-driven work that blends storytelling with growth, from optimizing user journeys to launching multi-channel campaigns that move the needle.

As Milton Glaser said, "Art is work." And in my world, great marketing is both art and science, an intentional blend of creativity and data that informs and inspires.

A few of my passions:

• Coaching leadership style
• User experiences (UX)
• Creative direction
• Brand storytelling  
• Marketing for social impact

Every day humble, every day grateful. Proud mom to a little one.