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North4Good
Branding
North4Good is a volunteer movement that began in 2015 with a Habitat for Humanity project Sunrise Banks sponsored with fellow community partners. The bank worked on an entire entrepreneur house for Habitat for Humanity, spanning 750 volunteer hours and many sponsorships and charitable contributions that were raised from Sunrise employees and leadership.
Once the Habitat project was done, the bank received questions from the volunteers asking for more. North4Good was born.
I had fun crafting this bold, sharp logo with the volunteer brand strategy that the Sunrise Banks marketing team crafted.
My Contributions:
- Logo concept and design
- Style guide for logo and color pallet
- Website creative direction
Project Goals
- Attention-grabbing logo to spark action and passion for volunteerism
- Simple, clean style guidelines for convertible brand that fit within the Sunrise Banks brand