Sunrise Banks Impact Reports

Sunrise Banks' impact reports began in 2013 and started as an in-house video and grew to what it is today - a microsite and companion booklet. When I started at Sunrise, I began working on these reports, the first printed report designed as a saddle-stitched booklet. This was the first year we distributed tangible items to the sales team and branches to tell our impact stories. It was so well received by those external-facing teams that we knew we had to continue with that approach.  

Starting in 2018's report I began exploring print that engages and promotes interaction with the pages through embedded envelopes to open, flip-up flaps of hidden content, and a large infographic fold-out map. The book inspired our CEO to film an "unboxing" where he shows viewers these details and why the report is essential to him and to Sunrise's brand storytelling.

The 2019 report focused on climate change. The design was inspired to feel like a field journal, with line drawing illustrations to mimic water ripples and topographic maps. 

In 2020 and 2021, those reports broke the mold with a new interactive microsite and a companion booklet (still desired by sales team for a tangible selling piece). 

My Contributions:

• 2015 Report - 100% responsible for the entire design of booklet, project management, and print
• 2016-2019 Reports - Hired freelancer, defined creative direction, project management and approvals, and print
• 2020-2021 Reports - Hired freelancer and website agency, defined creative direction, project management and approvals, and print