Fintech4Good

Challenge:
Sunrise Banks’ CEO authored Fintech4Good to spotlight five fintech innovators making a difference for unbanked and underrepresented communities across the U.S. The challenge was to craft a brand and visual identity that matched the energy and urgency of the content while reflecting the bank’s commitment to inclusive financial access.

Solution:
I led the visual and brand development for the book, creating a pixel-based icon system that gave each featured fintech its own identity. The visual style was modern, digital, and bold, bridging the trust of the Sunrise brand with the innovation of fintech disruptors. I also managed production and partnered with a publisher to ensure a seamless print and digital experience, while developing marketing materials to support the book's public debut at a key industry event.

My Contributions:

• Visual Identity + Book Design
  • Designed the Fintech4Good logo, pixel icon system, and full color palette
  • Established clean, typographically driven layouts for both print and digital versions
  • Created a consistent design system that visually connected the stories of five distinct fintechs
     
• Project Management + Vendor Collaboration
  • Managed timelines, proofing, and deliverables across design, publishing, and production
  • Partnered with the book publisher to oversee print specs, binding, and online distribution
     
• Go-to-Market & Event Marketing
  • Developed promotional strategy and visual assets to support launch at Money20/20
  • Created digital ads and event signage to promote the book to fintech executives and media

Impact:

• Delivered a bold, professional publication that elevated the Sunrise brand at a national level
• Positioned the CEO as a thought leader in fintech and financial inclusion
• Drove engagement and visibility at Money20/20 through eye-catching creative and positioning