Brand Journalism Videos

Sunrise Banks has been crafting brand journalism stories for a long time. When I came on in 2015, I started to work on my first video brand journalism project for the bank. The feature was on YouthLink, a nonprofit that helps homeless youths in the Twin Cities find safe refuge and access necessities such as food and shelter, educational opportunities, and career development.

I built a strong partnership with a local videographer agency, Moving Edge Media, to continue creating inspiring, emotional stories of community, achievement, and empowerment. 

My Contributions:

• Collaboration with videographer team
• Creative direction including concept design to storyboarding video flow
• Video design approval
• Compliance review and accessibility integration