#WeDoGood Campaign

Sunrise Banks is a social enterprise, B Corp, and benefit corporation. The bank aims to create a positive impact on society and the environment. It is required to report our overall social impact annually. We created a "We Do Good" campaign utilizing multiple channels to promote the bank's social impact on its employees, customers, and communities. The campaign showcases the bank's involvement and offers the chance for others to get involved and spread goodwill in their community. 

In this project, I sought to build experiences within the campaign to make it actionable and memorable. I helped ideate with the team on how we would make the branding come to life both inside and outside the bank and create interactive experiences, such as the Cards4Good wall. 

I was inspired by a similar concept done by Kate Spade for this wall. We glued envelopes our brand's color to a wall at a high traffic branch. Cards were placed inside of the envelopes with actions to take in three themes: motivational words, acts of kindness, or a donation. 

• Motivation words were quotes or positive sayings 
• Acts of kindness included small gesture prompts to bring joy to others 
• Donation cards were exchanged at the teller window for a gift card to donate $25 to a nonprofit of their choosing

The #WeDoGood campaign was a finalist for the 2018 Shorty Social Good Awards for financial services in the social movement category.

My Contributions:

• #WeDoGood campaign creative direction and graphic design for key deliverables including full Green Line train wrap, two exterior branch murals, building wall and floor graphics for all branch and headquarter locations, and miscellaneous experience collateral including stickers for badge lanyards and building access pads.
• Creative direction for the 2017 Spread the Warmth winter clothing drive video (featured above)
• Creative direction for the Cards4Good wall and graphic design for card inserts on the wall