I wanted to design a high-end condiment for a more eclectic audience of millennials. In the super market we are so familiar with Heinz other name brand labels, but I will tend to gravitate towards the more graphic packaging if it seems interesting. Not only would the outside be different; the flavors would be as well. Mixing in boozy ingredients was just as much part of the fun for this new brand concept.
Meet Tipsy Sauce Company.
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